Internet Marketing Solutions for Small Business
Small businesses everywhere are expanding their markets and reaching new audiences as they move into the new world of cutting edge business - make sure you're building your brand online.
Call on Shiley Marketing, and you'll have SEO & PPC experts, designers, and programmers on your side in a flash - building your online business.
Search Engine Optimization
When you place an advertisement in the newspaper, there are certain 'common sense' rules to follow. Likewise, when you put up a billboard, there are certain guidelines you should follow. You could put 100 words in small print on that large billboard and try to get your message across - but chances are nobody will ever read it. Every amateur marketer knows to limit the words on a billboard. Unfortuantely, not every website designer/programmer knows how to create a website.
The search engines that will take most of your traffic to your website (Google, Yahoo, MSN) have guidelines you need to follow in order for them to consider you relevant to the searches your audience will make for your business. Trouble is, very few small buinesses understand these guidelines, nor do the people that created their websites - and as a result, they are left to pay a lot of money to get people to come to their websites through paid ads.
With a great deal of research, and a good deal of changes to your website, you can increase the relevant (ready to buy or act) traffic coming to your website - without paying for each click. Boosting your natural rankings in the Gogole, Yahoo, and MSN search engines is the best thing you can do for your online business.
We can help you set up your website so your audience finds it when they look for it - and you won't have to pay for every click that brings them to your website.
Search Engine Marketing (PPC)
Once you've optimized your site to reach and maintain good natural rankings on the main search engines, you're ready to effectively and cost-efficiently bring additional traffic to your site through pay-per-click (PPC) ads.
While setting up a Gogole Adwords account may be simple enough - researching the correct keywords and phrases to use in your ads is another challenge of its own. Depending on your business, your account may range from 5 keywords to 5,000 keywords - and such a list of keywords can be a challenge to maintain.
We can help you set up and maintain pay-per-click accounts on all major search engines in a way that will compliment your overall marketing strategy and tie into your SEO efforts.
Email Marketing
How much do you pay on average to bring a visitor to your website? What are you doing to bring them back in a cost-effective manner? What are you doing to build a list of loyal customers who follow your every move? Sure, they may not want to follow every move you make, but they do want to know how to save money and get the best and the latest in deals and products/services from you.
Do you have a strong list of email subscribers? What are you doing with your list? Are you leveraging the strength of your list of customers who have opted in to your (hopefully) informative and lucrative mailings?
We can help you clean and build up your emailing lists. We can help put together a powerful email marketing strategy and get it rolling for you.
Web 2.0 / Social Community
Remember the days when store owners knew each of their customers personally, and met with them on a regular basis around the community? Those days are still here - just in a different form! Are you involved in the online community? Are you where your customers are? Are you carrying on continual conversation with your loyal customers - or are you leaving them alone in the dark until your competitor comes along and makes friends with them.
You need to have opportunities for interaction on your website. You need to contribute to the online conversation through a strategic, meaningful blogging program. You need to learn to leverage Twitter, Facebook, YouTube, MySpace, and other online social communities to reach out to your customers and stay in contact.
We can help you build a strategy that will bring sense and measureable results from your online social community endeavors.
Hoping to learn more? Send us an email at ecommerce@shileymarketing.com.
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